Whether you’re working with a graphic designer on a new website, catalogue, logo or promotional flyers for your business, it’s crucial to give them a clear and detailed brief.
If you’re not sure exactly what you want, start by sharing any general thoughts and ideas you may have and Snap can work with you to develop it into a brief. The more information you can provide them with, the better the end result will be.
1. Corporate profile
Don’t assume a designer knows your business. Write a paragraph explaining who you are and what you do. Include a summary, a brief history, the products/services you provide and distribution.
2. Target audience
What is the demographic of the people you want to reach – the age, gender, income, location and lifestyle?
3. Market position
Describe where your product or service stands amongst the competition. What makes your business different from the rest?
• What is it that you’re after: poster, promotional flyer, website, email?
• What do you want to achieve with the project?
• Provide all the specifications: size, where it will be used, etc.
Why do you need this graphic design work now? Have you relaunched? Are you about to introduce a new product?
6. Copy and pictures
What copy and pictures will you need to go with the design? Who will be providing these?
Give your designer any past and present communication you’ve done. Tell them what worked and what didn’t.
8. Examples of relevant work
It might help to include some examples of other work you like so the designer can see what your tastes are.
Ask the designer what they think is a realistic deadline and work around that. A deadline too tight may restrict creativity.
Ask around to find out what’s reasonable for the size of your project.